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Make your data sing

EFFICIENT

PROCESSING

ELEGANT

REPORTING

IMPROVED

DECISION-MAKING

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A Finely Tuned Process

SYMPHONY is our flagship intelligence platform that helps DMOs harness vast datasets to directly support strategic decision-making and advocacy. While more data are available to DMOs than ever before, “data overload” can produce more noise than clarity. SYMPHONY solves this challenge by efficiently processing data, creating harmonized reporting, and automatically delivering decision-ready reports to internal and external stakeholders.

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CURRENT STATE

Data can be dissonant

Data comes from multiple sources

Data frequency and formats vary

Implications of data are often unclear

Responsibilities grow but resources are the same

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OBJECTIVE

Make your data sing...all in the same key

Process data in a timely way

Create uniform reports that combine sources

Assess implications for decision making

Distribute useful content to various stakeholders

DJ's Crowd

Benefits

SYMPHONY will reduce the noise and make your data perform

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Benefits
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Sample Data Sources & Partners

Tourism Economics provides the industry with the most comprehensive geographic coverage of travel trends available. Our subscription forecast data-sets, as well as custom forecast models, are designed to inform sales and marketing strategies.   SYMPHONY integrates Tourism Economics' extensive global databanks, third-party data sources, and client-provided data to provide clients with unparalleled clarity.

Domestic & International
Visitation & Spending

  • Global Travel Service by Tourism Economics

  • International State Travel by Tourism Economics

  • Global City Travel by Tourism Economics

  • Air Passenger Forecasts by Tourism Economics

  • Custom Visitation and Lodging Forecasts

  • Economic Impact

  • Economic ROI

  • Budget Scenario Planning

Government

  • Bureau of Labor Statistics (BLS)

  • US Census American Community Survey (ACS) 

  • Bureau of Economic Analysis (County Business Patterns)

  • Oxford Economics Global Economics Databank

  • Geospatial Data

  • ESRI

Visitor Behavior &
Traveler Sentiment

  • Geolocation (Near, Arrivalist etc.)

  • Longwoods

  • Destination Analysts

  • VisaVue International Data

  • SurveyMonkey

  • Qualtrics

  • Google Forms

  • NTTO Survey of International Air Travelers  (SIAT)

Search & Bookings

  • ADARA

  • Kayak

  • Expedia

  • Open Table

Marketing & Social Media

  • Media Attribution (Adara, Arrivalist, UberMedia,      Madden Media etc.)

  • Sprout Social

  • Facebook Ads

  • Facebook & Instagram Insights

  • Google Analytics

  • Twitter

Sales

  • IDSS by Tempest

  • Simpleview

  • Future Pace

  • Knowland (TAP report)

  • Cvent

  • ConferenceDirect

Lodging

  • STR

  • TravelClick

  • KalibriLabs

  • AIRDNA

  • AlltheRooms

  • Transparent

  • VRBO

and many more...
Data Sources
Interface
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Interface

  • Market KPI Reporting

  • Recovery Tracking

  • Lodging Performance

  • Visits & Origin Markets

  • Geospatial Analytics

Intelligence

& Advocacy

  • Economic Impact

  • Forecasts & Predictive An